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Client: Worthwild (formerly bodylovenz)
Scope: Name, Brand Strategy, Brand Identity, Website, Copywriting

 

It’s always a hard job evolving a much-loved brand. Bodylove NZ came to us ready to level up, albeit understandably a little nervous to let go of such a well-known brand. We worked together to create this entire new identity and brand, drawing on the values the audience loved from the old one.

 
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We realigned the brand with what the real focus had become and cemented the purpose - to free women and empower them to determine their own worth on their terms.

Everything was led by that focus and the brand strategy it led to - name, design, photography, website, copy, social media, everything.