Client: Worthwild (formerly bodylovenz)
Scope: Name, Brand Strategy, Brand Identity, Website, Copywriting


It’s always a hard job evolving a much-loved brand. Bodylove NZ came to us ready to level up, albeit understandably a little nervous to let go of such a well-known brand. We worked together to create this entire new identity and brand, drawing on the values the audience loved from the old one.


We realigned the brand with what the real focus had become and cemented the purpose - to free women and empower them to determine their own worth on their terms.

Everything was led by that focus and the brand strategy it led to - name, design, photography, website, copy, social media, everything.