Simple Ways to Make Your Website Better

No matter how beautiful a website is, it’s not doing its job unless it’s user friendly.

How many times have you gone to a website and given up because a) it took too long to load, b) it was too hard to find what you were searching for, or c) there’s way too much to read and ain’t nobody got time for that!

Not sure if your website is up to scratch? We’ve put together a list of things you should and shouldn’t do...
Don't have time to check your website is working for you? Grab a Digital Brand Audit and we'll do it for you.

Layout:

  • Your homepage should be simple, decluttered. Ask yourself ‘does everything on this page have a reason to be here?’
  • If you have pages that require lots of downwards scrolling, make sure you have a “back to top” arrow.
  • Make sure your site is responsive! In other words, works across all sizes from desktop to phones.
  • Use a live chat app on your online store so users feel supported when shopping online.
  • Make sure your navigation bar is located in an area that feels intuitive. It should be easy for your user - when in doubt keep it in the top right hand corner.
  • Make sure you have a search function.

 

Text:

  • Your web typeface (font) should be simple. Steer clear of script/handdrawn fonts unless you know what you’re doing with them.
  • Use only 1–3 different fonts (max!) and try to keep sizes consistent.
  • While we’re talking sizes, make sure your headers are larger than your body text.
  • Your body text shouldn’t go much smaller than 14 point.
  • Make content easy to skim by breaking up long bits of copy using variations like bold, italic, and playing with font sizing or subheads.

 

Images & Icons:

  • Files that are large take too long to load. To avoid this make sure your images are compressed and correctly sized.
  • Your logo should be in png format and have a transparent background.
  • Use png files over jpegs wherever you can as they are made for web so make for faster page loading.
  • Include your contact information and social icons. This one seems obvious but making sure your user can contact and connect with you is key.

 

Copy:

  • Don’t cram too much info into one page. Less is more.
  • Use call to action to tell the user how to navigate your website. And when it comes to call to actions, try to limit the number on each page to avoid confusion. They can be as simple as ‘buy now’ or ‘click here.’
  • Speak directly to your audience. 
  • Every page needs a clear purpose. If it doesn’t, you don’t need it.

 

If you're still not sure Babe, or your website doesn't pass this list, grab a Digital Brand Audit to make it better. We'll do all the hard work for you and give you actionable tips to fix anything you need to, plus point out what's working so that you keep doing it.

Megan RaynorComment