4 Things We Can Learn From Beyonce

Bey knows all about empowerment. She knows all about building a brand, standing by her values and strutting her stuff. She ‘runs the world.’ The coolest thing about our Queen though is that she built her empire herself.

Here are 4 things we can all learn from her, in business and in life.

1. Bey-lieve in yourself.
So when Beyoncé took her solo album to Columbia Records, post Destiny’s Child split, they said she had nothing. She convinced them otherwise, and lo-and-behold she didn’t have just one hit from that albumn, she had five.

“‘Cause a winner don’t quit on themselves” - Freedom

In life and Biz there will always be naysayers, but the only person whose opinion matters is your own. You have to back yourselves Babes, no-one else will believe in you if you don’t. 

2. Build a killer brand
Everything our Queen does is on purpose. She has built her own brand based on what she wants to achieve and what she knows her fans want. This spreads across her performances, her social media, her public outings, her shared opinions - everything that we see in her life. Her brand is women-power driven, beautiful, and with just enough realness to make her feel relatable at times.

Every brand can learn from Bey when it comes to this - being super clear on the perception you want to create, the needs of your audience and your unique power, all help hone in on your brand. 

3. Do things your way
My goodness how good is Bey at doing things completely differently from everyone else? She dropped an album with zero marketing, zero fanfare and it when gangbusters. She create a visual album, telling the Lemonade stories in deeper detail. She released music only on iTunes and ignored other platforms.

“I don’t have to prove anything to anyone, I only have to follow my heart and concentrate on what I want to say to the world. I run my world.”

If you want to make waves with your business you have to think differently to everyone else. Don't worry about what others are doing, focus on what you can do. Make like Beyonce and start by thinking of the exact opposite of what everyone else is doing, and then build on that.

4. Hustle your booty off
There’s a reason why everyone likes to say ‘you have as many hours in the day as Beyoncé.’ She works hard but must use her time wisely, because even she can’t add extra time into the day. You can see in every performance, every album release, that she is meticulous. Every detail is always considered and every move is perfect. 

“A Diva is a female version of a hustler” - Diva

We can take the hustle into our lives and Biz through prioritising. What is it that would mean the most to you to make happen - make this your focus and work on that, thinking about every detail. If you try and focus on too many things at once nothing will happen, but if you prioritise on one thing to hustle towards and make epic at a time, you can do it.


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Megan RaynorComment