Let's Talk Tone Of Voice, Babe!
Think about your best friend, or you sister, or the teacher who constantly told you off for talking at school - you’d recognise their voices anywhere.
Your brand is the same. Or it least it should be. People should be able to recognise that you’re the one speaking - from the way you sound to the words you use.
This is where a consistent tone of voice is key.
Used well, it becomes as recognisable as your logo. You should own that tone of voice babe! It is the best way to show your brand personality, and along with the right design, it should encapsulate who you are as a company.
Here are 5 quick reasons why the way your brand sounds is as important as the way your brand looks:
01 IT HELPS MAKE YOU FRIENDS
At school you always bonded with those similar to you right? In real life we base these decisions off a combination of body language, the words you use and tone of voice - brands have to rely on the second two to attract ‘friends’ aka their fanbase.
02 IT SHOWS WHAT YOU'RE ABOUT
If you’re a professional service who gives technical advice, you shouldn’t sound like a laid-back lad. Your tone of voice is building a perceived personality in your customer’s mind, so you want to get it right first time.
03 ITS OWNABLE
We’re all about babes, our gal Maeswim is all about her bff gals, Whitakers is all about their chocolate lovers. What’s yours?
04 IT HELPS YOU CREATE CONTENT
The content you share needs to relevant to your audience. Before you go to share it, read it and ask yourself ‘does that sound like me?’
05 IT'S WHAT MAKES YOU DIFFERENT
If your voice is truly you, no-one can copy that.